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Dapper dans3/20/2023 I said, “Listen, Jay, you know we have to represent the communities that we came out of.” I had a big talk with them, Jay and everybody, about this. They’ve given me all the leverage that I need going forward. We’ve had that conversation and we continue to have those conversations. Have you and Jay had conversations about working with Puma? ‘TikTok Made Me Buy It’: These Viral Products Have Influenced Thousands (And Are Available on Amazon) “With all the programs we have now to bring people of color into the industry, one of my biggest concerns was that they weren’t bringing people in like myself and Jay-Z-people who came from the corner…I wanted to keep those channels open by which we can create the next Dapper Dan or the next Jay-Z.” “I said, ‘Listen, Jay, you know we have to represent the communities that we came out of,’” Dan says. “Now, so many young guys who used to be gangstas are walking up to me like ‘Yo Dap, you know I got my own line now, you know I got my own brand now.’ We need to keep nurturing that.”ĭan says he talked to many people before joining Puma, including the brand’s President of Basketball Operations, Jay-Z. ![]() “The generation that’s coming up now doesn’t realize that prior to me being a fashion designer coming from the corner, this was a different game,” the designer tells Rolling Stone. The collection is just the beginning for the fashion pioneer and sneaker brand - Dan says he has long-term goals with Puma, emphasizing his desire to keep evolving streetwear and nurturing young people’s interest in fashion. Billed as a tribute to hip-hop culture in the Eighties, instrumental to the rise of Dan in Harlem, the collection is a four-piece capsule that includes a bold take on the Puma Clyde to celebrate the sneaker’s 40th anniversary. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.Ī few weeks after debuting the looks at New York Fashion Week, Puma and Dapper Dan have launched their first collection.
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